Flagstaff, AZ – February 8, 2012 – Today, Out The Window Advertising announced the addition of Randall Witte to their Production Department. Witte brings several years experience in graphic design, web development, branding and clothing design to Out The Window Advertising. He is a graduate from Westwood College in Chicago, Illinois where he received a BA in Visual Communication.

“This is another exciting time for Out The Window. We continue to expand to better serve our clients and remain on the leading edge in all marketing formats,” said Bill Hagen, President, Out The Window Advertising. In addition to expanding their staff, Out The Window unveiled a new website at www.reachoutthewindow.com. “The new website showcases our web development abilities and communicates the unique perspective we bring to the table with our work. The new site contains a few ‘surprises’ as well and we welcome visitors to find them.” said Hagen.

Out The Window Advertising’s impressive client portfolio includes automotive dealerships. Bill Hagen, President, commented “Supporting our client’s with the most current technologies in website development and integrating fresh creative design, is a key component of our agency’s capabilities”. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 80 clients nationwide.

The agency has a track record of success since 1997 and expanding to three offices including Flagstaff, Arizonia, Phoenix, Arizona and San Diego, California. Bill Hagen added, “Planning, development, creative execution, and placement of world-class creative have given us a reputation of unrivaled quality. We believe it’s not enough for your advertising to just be noticed. It has to ring the register.”

About Out The Window Advertising
Out The Window Advertising, established in 1997, was once again named one of the “Top 5 Advertising Agencies in Arizona” by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 80 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit www.reachoutthewindow.com.

Contact: Bill Hagen, 1016 West University Ave. Ste 205, Flagstaff, AZ 86001, Tel: (928) 774-5250, bill@reachoutthewindow.com

We need to augment and expand on the discussions in LinkedIn automotive groups and break them up into three major groups. There is no one silver bullet to answer “why”, rather there are multiple elements that make up the total answer.

1. Search Engines
Search engine maps and their listings have been evolving since 2007. By the end of 2008 they were in the first page search results. Unfortunately, the financial meltdown that caused many businesses to hold on their budgets in 2009 and most of 2010 kept them away from seeing the evolution and maturity of the Local Business Listings as a marketing tool to reach local consumers.

At the end of 2010 major changes from Google pushed local results before national results. This includes geo-tagged web pages / web sites and local business listings (aka Google Places and aka the interactive yellow pages).

An organic web marketing strategy has to focus more on local over national with websites, web pages, micro website strategies, and local business listings. Please note this is about “marketing” not “advertising”…web marketing has a shelf life of years! …web advertising has shelf life of a few seconds and only good as long as you put money into it.

Two Google issues also play into using local business listings:
A. Google Places is not about what you do on Google, but also Google validating your information on other websites, known as citations. Too many companies focus only on Google Places and can’t understand why it doesn’t work.

B. Amongst various data point, one of the data point Google ranks local listings on is customer ratings and reviews. It is important to actively manage these, not only for negative ones, but securing positive ones and facilitating positive re-enforcement.

2. Mobile Marketing
Mobile searches have not only been increasing in usage, but the searches are showing better quality of leads. We are seeing this in our managed Google Adwords campaigns in which mobile clicks are outperforming non-mobile clicks and are also costing less. An Google Adwords strategy that encompasses keywords, ad extensions, image ads, and also are all equally prepared for mobile, will show better results than national 3rd party lead generators.

3. Hyperlocal Advertising
Hyperlocal Advertising is the next main growing element in reaching local consumers. Ex-newspapers journalists have been opening up their own city or neighborhood websites with local news and information. Larger entities like AOL have been growing their Patch.com websites and this industry also includes websites like Examiner.com. Amongst the local journalist and these national hyperlocal sites consumers are responding very well to them and in fact have browsers opening to them as their initial home page.

Focusing on editorials and advertising (text, image or banners) becomes part of the web strategy in reaching local consumers for local stores. Particularly for national companies with stores nationwide whose business revenue is dependent upon the local consumer.

If you look at all three elements (Search Engines, Mobile Marketing and Hyperlocal Advertising) we will see that there is no one single answer as to why national 3rd party lead generators are not as effective. Perhaps had the 2008 global financial bankruptcy not happened and business continued as usual, many businesses would have realized these changes much sooner.

The ongoing evolution, maturation and technology changes/additions that takes place on the web create a very dynamic and fluid environment that is not necessarily comforting to business. Nothing is ever stagnant and one has to always adopt technologies early to take advantage of reaching consumers that have no problem adopting technology changes earlier than business. Unfortunately, business tends to take its time in making these decisions and also expect that their investment in “one thing” will continue forever. Neither which is true or good for the business.

For this reason it all comes down to ongoing education and communications focusing on the marketing processes versus just executing silvers of technology tasks. The difference between a marketing agency versus a technology company is well apparent because of the communications. Marketing agencies are focused on pushing ideas and marketing strategies with ongoing communications with clients. Technology companies tend to wait for orders from their customers, who unfortunately, many not know what they should request or what they are requesting.

Certainly your time resources are limited and Geographic Marketing Solutions for multi-location companies are provided by Smartfinds Internet Marketing. Let the experts of over 17 years Internet marketing experience help you use local business marketing for national company stores through monthly managed marketing services, broadcast data services for mass business data distribution, and our Mobile Locations Finder mobile app.

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Flagstaff, Arizona– March 7, 2011 (OUT THE WINDOW ADVERTISING) – Out The Window Advertising (http://www.reachoutthewindow.com), a full service Arizona-based advertising agency has updated their agency website with new creative design and flash animation to provide businesses with a new experience. The agency also recognizes the importance of continual changes to a business website and can benefit its client’s websites.

Out The Window Advertising (http://www.reachoutthewindow.com) was ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide.

Out The Window Advertising’s impressive client portfolio includes automotive dealerships. Bill Hagen, President, commented “Supporting our client’s with the most current technologies in website development and integrating fresh creative design, is a key component of our agency’s capabilities”.

The agency has a track record of success since 1997 and expanding to three offices including Flagstaff, Arizonia, Phoenix, Arizona and San Diego, California. Bill Hagen added, “We have been a part of the team at companies all across the United States. We understand how they operate their businesses, and we now serve as an integral part of their respective organizations. They count on us to offer sage advice, and to minimize the expenses and risks associated with all advertising activities”.

About Out The Window Advertising
Out The Window Advertising was recently ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients nationwide. For a true “one-stop shop,” Out The Window Advertising offers the use of their “In-House” production facility for all client projects. For more information about Out The Window Advertising, please visit http://www.reachoutthewindow.com.

Contact: Bill Hagen, 1016 West University Ave. Ste 205, Flagstaff, AZ 86001,
Tel: 928.774.5250, bill@reachoutthewindow.com